by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the effectiveness of these programs have been called into question....
by Heidi McIntyre | 03.07.18 | Content Marketing
by Heidi McIntyre | 03.07.18 | Content Marketing
Once considered a buzzword, content marketing is here to stay having experienced double-digit growth for the past seven years. By 2019, it’s expected to have a net worth of $313 billion, according to the Global Content Marketing Forecast 2015–2019. This strategic...
by Melinda Goodman | 01.20.17 | Social Media
by Melinda Goodman | 01.20.17 | Social Media
It seems Pokemon Go might not have been the most influential marketing trend of 2016. If fact, like most trends, those with staying power are those that capture the attention of multiple audiences and add value and entertainment to the everyday lives of consumers, and...
by Alison | 12.08.16 | Food
by Alison | 12.08.16 | Food
Throughout the past years we’ve seen a transition to a more health-conscious and aware nation and consumers who are seeking not only healthier versions of foods, but also more natural and authentic products and brands behind their foods. We’ve seen this transition...
