by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Heidi McIntyre | 03.07.18 | Content Marketing
by Heidi McIntyre | 03.07.18 | Content Marketing
Once considered a buzzword, content marketing is here to stay having experienced double-digit growth for the past seven years. By 2019, it’s expected to have a net worth of $313 billion, according to the Global Content Marketing Forecast 2015–2019. This strategic...
by Alison | 04.14.14 | Marketing
by Alison | 04.14.14 | Marketing
Traditional marketing of the past has become uninteresting to consumers and non-effective…we own DVR’s to fast forward through commercials, we flip past print ads and immediately hit the “X” when an online ad pops up. And smart marketers are starting to understand...
by Melinda Goodman | 04.01.14 | Public Relations
by Melinda Goodman | 04.01.14 | Public Relations
There’s a certain degree of truth in the old adage “all press is good press” – when used wisely of course. Regardless of how you feel about Miley Cyrus and her overexposed tongue, some believe what appears as crazy is a certain degree of PR genius. It’s more crazy...
