by Jodi Hogerton | 10.26.18 | Uncategorized
by Jodi Hogerton | 10.26.18 | Uncategorized
As a relatively new transplant into the produce industry from the alien world of security software, I entered my first PMA Fresh Summit with a certain set of expectations. Some of those expectations held up (for example, I’ve been hearing for nearly a year that “PMA...
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Heidi McIntyre | 03.07.18 | Content Marketing
by Heidi McIntyre | 03.07.18 | Content Marketing
Once considered a buzzword, content marketing is here to stay having experienced double-digit growth for the past seven years. By 2019, it’s expected to have a net worth of $313 billion, according to the Global Content Marketing Forecast 2015–2019. This strategic...
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
