by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
by Alison | 03.29.16 | Social Media
by Alison | 03.29.16 | Social Media
Over the past few days, Instagram has been exploding with rumors and comments about changes to the newsfeed and how users will see posts from the profiles they follow starting today (March 29). The supposed algorithm that will be used by Instagram will present photos...
by Melinda Goodman | 02.16.16 | Branding
by Melinda Goodman | 02.16.16 | Branding
As marketers, we say over and over and over to clients…define your brand and your messaging. Once your brand and message are clear, it’s easy to respond appropriately in key situations, especially on social media without missing valuable opportunities to capitalize on...
by Melinda Goodman | 12.01.15 | Food
by Melinda Goodman | 12.01.15 | Food
With my Facebook feed full of shared recipes and blogger food posts, not to mention my thousands of pins on Pinterest, I would expect that inspiration on what to cook was at our fingertips. So I was surprised to see the following infographic from The Hartman Group...
by Melinda Goodman | 11.11.15 | Packaging
by Melinda Goodman | 11.11.15 | Packaging
We’ve said it before. All publicity is good publicity…assuming you haven’t done something horrifically wrong of course. And it’s clear that the Starbucks controversy over their once famous, now infamous red cup is a great example. For days, the news cycle...
