#foodretailing Archives - Full Tilt Marketing

by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends

Redefining Loyalty Among Supermarket Shoppers

by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends

What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the effectiveness of these programs have been called into question....