by Alison | 07.06.17 | Storytelling
by Alison | 07.06.17 | Storytelling
Any brand can tell stories, not every brand can tell them well, or even understand the real art of an actual story. Stories are the way we connect with consumers and help them understand who we are and what we stand for. Who are the people and faces behind the logos...
by Alison | 10.13.15 | Social Media
by Alison | 10.13.15 | Social Media
As stated in my previous post, Facebook is not going anywhere. And in fact, the number of users is consistently growing, which means the number of advertisers and dollars is also increasingly. Nearly $8 billion in advertising to be exact. As a business, you cannot...
by Alison | 04.14.14 | Marketing
by Alison | 04.14.14 | Marketing
Traditional marketing of the past has become uninteresting to consumers and non-effective…we own DVR’s to fast forward through commercials, we flip past print ads and immediately hit the “X” when an online ad pops up. And smart marketers are starting to understand...
