by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to check it out for myself. Essentially, Knorr’s AI-powered tool asks a...
by Heidi McIntyre | 03.07.18 | Content Marketing
by Heidi McIntyre | 03.07.18 | Content Marketing
Once considered a buzzword, content marketing is here to stay having experienced double-digit growth for the past seven years. By 2019, it’s expected to have a net worth of $313 billion, according to the Global Content Marketing Forecast 2015–2019. This strategic...
by Melinda Goodman | 08.21.17 | Content Marketing
by Melinda Goodman | 08.21.17 | Content Marketing
It was 1979 and I was 6 years old. (Stop doing the math…it doesn’t matter how old I am today!). I laid on a giant inflated inner tube from a tractor tire, wearing my Dad’s welding helmet, as I watched the moon cross over the sun. I witnessed my first solar eclipse....
by Heidi McIntyre | 07.11.17 | Content Marketing
by Heidi McIntyre | 07.11.17 | Content Marketing
It seems like a lifetime ago when I would read the printed morning newspaper over a cup of coffee. Now I glance through several news apps on my iPad while checking my social media sites and juggling my coffee. Don’t get me wrong, I love my iPad, iPhone and...
