by Melinda Goodman | 04.06.16 | Marketing
by Melinda Goodman | 04.06.16 | Marketing
Sometimes you look around and wonder why one business succeeds and the next fails. Why does one business easily attract the best talent and gain new clients or customers. You may even ask yourself, ‘what are we doing wrong?’ My answer would be, you probably aren’t...
by Heidi McIntyre | 01.26.16 | Tradeshow
by Heidi McIntyre | 01.26.16 | Tradeshow
When they say everything in Texas is bigger, it’s true, and we don’t just say that because we read it in a magazine. We even have some roots in Texas. My business partner Melinda Goodman spent five years in the Lone Star State as the Executive Director for the...
by Melinda Goodman | 11.18.15 | Food
by Melinda Goodman | 11.18.15 | Food
Recently, Doritos rolled out their Rainbow Doritos to the cheers of many and the ire of others. Some of the world celebrated, while the internet of everything allowed the trolls to come out and share their hate. Now keep in mind – regardless of your politics or...
by Melinda Goodman | 11.11.15 | Packaging
by Melinda Goodman | 11.11.15 | Packaging
We’ve said it before. All publicity is good publicity…assuming you haven’t done something horrifically wrong of course. And it’s clear that the Starbucks controversy over their once famous, now infamous red cup is a great example. For days, the news cycle...
by Alison | 10.13.15 | Social Media
by Alison | 10.13.15 | Social Media
As stated in my previous post, Facebook is not going anywhere. And in fact, the number of users is consistently growing, which means the number of advertisers and dollars is also increasingly. Nearly $8 billion in advertising to be exact. As a business, you cannot...
