by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
We surveyed food bloggers from across the country and asked them to weigh-in on both food and drink trends they see as important to their audience. As we noted in our food trends report, bloggers are uniquely positioned to understand culinary trends both as home cooks...
by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
Is it just me, or are there new events and festivals popping up every year? From music festivals to cultural celebrations, to tech conventions…not to mention physical challenge events like Tough Mudder, it seems there truly is something for everyone. As our lives have...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
