by sjacks | 07.17.17
by sjacks | 07.17.17
The Vidalia Onion Committee wanted to educate consumers on the seasonality and versatility of Vidalia Onions. In addition, they were also looking to expand their marketing budget. We created “Flavors of Summer”, a seasonal campaign for the produce department that...
by sjacks | 07.17.17
by sjacks | 07.17.17
Managing Partner Heidi McIntyre helped start Produce for Kids which began as a cause marketing campaign for the produce department, and quickly grew to become its own organization. PFK raises funds to benefit children’s charities and educate shoppers about healthy...
by sjacks | 07.17.17
by sjacks | 07.17.17
We assisted a newly formed co-op of growers from New York State to develop a comprehensive retail launch for two new apple varieties. In a competitive category, with a high degree of similar products, we used category data and consumer research to create defined...
by sjacks | 07.17.17
by sjacks | 07.17.17
Fruit Dynamics had spent seven years and tested over 500 varieties to develop a fresh-cut offering for nectarines and peaches. As a team, we developed the Woot Froot name, brand image and packaging design. The goal was to pick a name that was memorable and fun, and...
by sjacks | 07.17.17
by sjacks | 07.17.17
Peppers are a key commodity for Baloian Farms and the goal was to develop a value added position for their mini peppers. Consumer trends indicate that snacking – particularly healthy snacking continued to be on the rise. 1. Mini peppers were already an easy snack...
