by Melinda Goodman | 11.23.21 | Content Marketing, Food, General, Marketing, Social Media, Storytelling
by Melinda Goodman | 11.23.21 | Content Marketing, Food, General, Marketing, Social Media, Storytelling
The holiday season is all about good food and good people, but nothing says a “homecooked” meal like fresh produce ingredients. This Thanksgiving is all about fresh…fresh ideas, fresh ingredients and – oh yeah – did we mention family?...
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
by Heidi McIntyre | 01.04.19 | Food, Marketing, Merchandising, Supermarket Retail Trends
Six years after Blue Apron, Hello Fresh and Plated first launched in the U.S. and carved-out their own niche, supermarket retailers are finally jumping on board offering their own branded kits or acquiring meal kit companies. That’s because consumers are increasingly...
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
by Heidi McIntyre | 10.16.18 | Food, Marketing, Supermarket Retail Trends
What is shopper loyalty? Over the years, supermarket retailers have made large investments in loyalty cards and other costly incentive programs to attract and retain shoppers but in today’s climate the effectiveness of these programs have been called into question....
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
by Jodi Hogerton | 08.09.18 | Branding, kids, Marketing, Uncategorized
Is it just me, or are there new events and festivals popping up every year? From music festivals to cultural celebrations, to tech conventions…not to mention physical challenge events like Tough Mudder, it seems there truly is something for everyone. As our lives have...
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
In life and in marketing, things go wrong and we need to adapt and change course. These course corrections can be one of the great things about the marketing business – seeing opportunity where others see a problem. And that’s exactly what Country Time Lemonade just...
