by Melinda Goodman | 03.22.16 | Marketing
by Melinda Goodman | 03.22.16 | Marketing
As marketers, we’ve always known that positive word-of-mouth advertising is the holy grail of marketing excellence. Today, word-of-mouth hasn’t changed, only what we call it, and how the expectations are established. Enter Peer Armies. If you haven’t heard of them,...
by Melinda Goodman | 03.08.16 | Food
by Melinda Goodman | 03.08.16 | Food
We constantly hear that choosing fresh is about access, prep time, cost and more. That simply put, it’s easier to choose a candy bar or chips over a healthier option. I myself have fallen to this notion. When I travel I always pick up Peanut M&M’s versus fresh...
by Melinda Goodman | 02.16.16 | Branding
by Melinda Goodman | 02.16.16 | Branding
As marketers, we say over and over and over to clients…define your brand and your messaging. Once your brand and message are clear, it’s easy to respond appropriately in key situations, especially on social media without missing valuable opportunities to capitalize on...
by Melinda Goodman | 01.18.16 | Packaging
by Melinda Goodman | 01.18.16 | Packaging
As a food marketing company, we talk a lot about food trends, and rarely talk about design trends as they relate to food packaging – when in reality they both go hand in hand. It’s one thing to talk about the food that people eat, but how about what they see when they...
by Melinda Goodman | 12.11.15 | Food
by Melinda Goodman | 12.11.15 | Food
Italian processor Righi Foods recently debuted single serve vegetable blend gelatos that include flavors like Tomato-Strawberry, Carrot-Lemon and Pumpkin-Balsamic Vinegar. We think the concept of sweet and savory blends of unexpected fruits and vegetables plays to a...
