by Melinda Goodman | 01.20.17 | Social Media
by Melinda Goodman | 01.20.17 | Social Media
It seems Pokemon Go might not have been the most influential marketing trend of 2016. If fact, like most trends, those with staying power are those that capture the attention of multiple audiences and add value and entertainment to the everyday lives of consumers, and...
by Melinda Goodman | 12.06.16 | Food
by Melinda Goodman | 12.06.16 | Food
Pinterest has become the all-powerful time suck of our days and nights. There are over 100 million active Pinterest users right now, 85% of whom are women, who are each spending an average of 15 minutes at a time on the platform. So what exactly are these users doing...
by Alison | 11.30.16 | Marketing
by Alison | 11.30.16 | Marketing
Just because it’s the beginning of December doesn’t mean that it’s too late to implement any holiday marketing campaigns, it just means that you might have to tailor your larger campaign efforts for more targeted assets. Concerned about the idea that you might’ve...
by Alison | 10.27.16 | Marketing
by Alison | 10.27.16 | Marketing
This holiday season, it might be a good time to ramp up your digital efforts. If you’re wondering why we can easily make the case: 46% of holiday shopping now happens online 53% of those who shopped online used smartphones or tablets, up from 41% the previous years...
by Alison | 10.24.16 | Marketing
by Alison | 10.24.16 | Marketing
94% of American’s say they celebrate and/or participate in Christmas. For those of you who are wondering, that’s just about 298 million people. And we know that you’ve all seen or heard the numbers of each year’s holiday shopping trends on the news, but just in case...
