by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to check it out for myself. Essentially, Knorr’s AI-powered tool asks a...
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
With the constant lament about the demise of brick and mortar and the rise of click and ship there is a lot of conversation about customer service. Consumers talk about how they hate to shop, others say there’s no such thing as customer service anymore: that the whole...
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
#MerryEats Showcases the Power of Amplification Almost 10 years ago we established some of our first relationships with food bloggers. We shared products, while they did some reviews and hosted Twitter parties. From there, our work evolved into field tours, sponsored...
by Heidi McIntyre | 09.20.17 | Social Media, Uncategorized
by Heidi McIntyre | 09.20.17 | Social Media, Uncategorized
I’ve lived in central Florida for over 20 years and Irma was the sixth Hurricane I’ve experienced so I thought I knew what to expect. But Irma was extremely powerful and its sheer size seemed to engulf the entire state triggering much fear and anxiety. Having what...
