Peer Influencers Archives - Full Tilt Marketing

by Melinda Goodman | 03.22.16 | Marketing

Making Ordinary Fans into a Peer Army

by Melinda Goodman | 03.22.16 | Marketing

As marketers, we’ve always known that positive word-of-mouth advertising is the holy grail of marketing excellence. Today, word-of-mouth hasn’t changed, only what we call it, and how the expectations are established. Enter Peer Armies. If you haven’t heard of them,...