by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
We surveyed food bloggers from across the country and asked them to weigh-in on both food and drink trends they see as important to their audience. As we noted in our food trends report, bloggers are uniquely positioned to understand culinary trends both as home cooks...
by Melinda Goodman | 09.06.16 | Branding
by Melinda Goodman | 09.06.16 | Branding
Many months ago I was grocery shopping and standing in front of the ice cream section pondering what cream flavor of goodness would win when I noticed the new packaging from Blue Bunny. I was immediately surprised by it’s almost stark design style, especially in a...
by Melinda Goodman | 05.02.16 | Branding
by Melinda Goodman | 05.02.16 | Branding
A social media expert and entrepreneur that I love is Dale Partridge. He always says, people don’t follow ugly. And it’s true…we are all superficial making immediate judgements about how things look which is why your personal brand, your company brand or your...
by Melinda Goodman | 01.18.16 | Packaging
by Melinda Goodman | 01.18.16 | Packaging
As a food marketing company, we talk a lot about food trends, and rarely talk about design trends as they relate to food packaging – when in reality they both go hand in hand. It’s one thing to talk about the food that people eat, but how about what they see when they...
by Melinda Goodman | 09.10.15 | Food
by Melinda Goodman | 09.10.15 | Food
New product development often seems like a daunting and complicated process that is relegated to big companies with giant R&D departments and budgets. Great ideas are not just created in a lab – they are realized by experiences. More often than not, great products...
