by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
by Heidi McIntyre | 07.27.16 | Social Media
by Heidi McIntyre | 07.27.16 | Social Media
Kim Kardashian is not the only Instagram celebrity. There is a new generation of photo- happy users who are building celebrity-sized audiences while striking it rich with brand endorsements. Instagram users upload photos and videos that document their lives, travels,...
by Melinda Goodman | 04.29.16 | General
by Melinda Goodman | 04.29.16 | General
No it’s not a new fashion brand, it’s not an exotic piece of fruit or even a concept car or new social media platform. It’s a group of people; another generation defining name to add to a very long list of terms like Gen X, Baby Boomer, Gen Y, hipster, etc. Urban...
by Melinda Goodman | 03.22.16 | Marketing
by Melinda Goodman | 03.22.16 | Marketing
As marketers, we’ve always known that positive word-of-mouth advertising is the holy grail of marketing excellence. Today, word-of-mouth hasn’t changed, only what we call it, and how the expectations are established. Enter Peer Armies. If you haven’t heard of them,...
