by Melinda Goodman | 06.21.16 | General
by Melinda Goodman | 06.21.16 | General
Kudos to the Swedish Tourist Association. All I can say is genius. There are moments in marketing when someone has a crazy idea and nobody says it can’t work or we can’t do it. Then they do it, and it’s awesome. That’s the stuff of ‘Mad Men’ legend and lore and I...
by Alison | 06.09.16 | Branding
by Alison | 06.09.16 | Branding
Blogs aren’t just for the average consumer that have something to say about food, fashion, fitness or technology. Blogs are for everybody, and especially for businesses. But you might ask yourself, why should my brand/business have a blog? Here are a few reasons: 60%...
by Melinda Goodman | 05.30.16 | Food
by Melinda Goodman | 05.30.16 | Food
Unless you live under a rock, and don’t have internet or TV, I’m sure you’ve heard of at least one of the new meal box subscriptions. Quickly, many people could probably name at least one, if not all three of the most popular in the space like Blue Apron, Plated and...
by Melinda Goodman | 05.26.16 | General
by Melinda Goodman | 05.26.16 | General
For most of us, we consider adult behavior to be things like having an 8-5 job, having a mortgage, going grocery shopping, making a car payment and assuming other ‘adult’ responsibilities. “Adulting” is a pop culture term coined by a 20-something...
by Melinda Goodman | 04.29.16 | General
by Melinda Goodman | 04.29.16 | General
No it’s not a new fashion brand, it’s not an exotic piece of fruit or even a concept car or new social media platform. It’s a group of people; another generation defining name to add to a very long list of terms like Gen X, Baby Boomer, Gen Y, hipster, etc. Urban...
