by Jodi Hogerton | 01.12.18 | Food, General
by Jodi Hogerton | 01.12.18 | Food, General
It’s often been said that the only constant of change is that it’s bound to change. The past several years have led to rapid change and often a feeling of chaos and uncertainty in the world of food marketing and food retailing. Rapidly evolving distribution channels,...
by Melinda Goodman | 03.15.17 | Food
by Melinda Goodman | 03.15.17 | Food
The food trends say kale is over. That it was a novelty and bound to be replaced by newer sexier greens like beet greens, chard and turnip greens, not to mention veggie noodles and cauliflower crumbles. I decided to take a look at Google Trends and see if kale was...
by Heidi McIntyre | 09.22.16 | Food
by Heidi McIntyre | 09.22.16 | Food
When it comes to going to the supermarket, my husband and I typically shop together. We have different preferences for certain foods, so this works out well. But there are times, when he’ll doing the shopping and I happy to relinquish that role. But I remember, when...
by Melinda Goodman | 09.19.16 | Branding, Public Relations
by Melinda Goodman | 09.19.16 | Branding, Public Relations
Who’s heard of Rule 40? What started as one of the most interesting subjects as the Rio Olympics eventually lost headlines to our amazing gymnastics team and of course #LochteGate. I apologize for the late post, but it’s been a busy summer and the marketing story is...
by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
