by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
by Jodi Hogerton | 06.25.18 | Content Marketing, Food, Social Media
As a self-proclaimed tech junkie, I’m always interested in the ways that brands use tech to engage with users, followers and fans. When I heard about Knorr’s new “Eat Your Feed” (EYF) tool, I had to check it out for myself. Essentially, Knorr’s AI-powered tool asks a...
by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
by Heidi McIntyre | 07.27.16 | Social Media
by Heidi McIntyre | 07.27.16 | Social Media
Kim Kardashian is not the only Instagram celebrity. There is a new generation of photo- happy users who are building celebrity-sized audiences while striking it rich with brand endorsements. Instagram users upload photos and videos that document their lives, travels,...
by Alison | 03.29.16 | Social Media
by Alison | 03.29.16 | Social Media
Over the past few days, Instagram has been exploding with rumors and comments about changes to the newsfeed and how users will see posts from the profiles they follow starting today (March 29). The supposed algorithm that will be used by Instagram will present photos...
