by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
by Jodi Hogerton | 09.05.18 | Content Marketing, Social Media, Storytelling, Uncategorized
In the age of 8-second attention spans, getting people to pay attention to anything is a challenge. When you want people to pay attention to long-form, traditional media, your work is cut out for you. Reading, especially of novels, is said to improve empathy, critical...
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
by Heidi McIntyre | 04.26.18 | General, Marketing, Merchandising, Public Relations, Uncategorized
Since Amazon acquired Whole Foods for 13.7 billion in 2017, there’s been much speculation on how this company, known for being a disruptor, will impact the grocery business. In less than a year, Amazon has firmly put its mark across Whole Foods’ 473 stores with...
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
by Melinda Goodman | 02.28.18 | Branding, Food, Marketing, New Product Development
A Closer Look: Halo Top vs. Ben & Jerry’s The world loves ice cream…but we hate the calories. So back in 2012 when two lawyers launched Halo Top as a lifestyle ice cream that focused on a lower calorie, lower sugar, high protein product the world rejoiced....
by Melinda Goodman | 09.10.15 | Food
by Melinda Goodman | 09.10.15 | Food
New product development often seems like a daunting and complicated process that is relegated to big companies with giant R&D departments and budgets. Great ideas are not just created in a lab – they are realized by experiences. More often than not, great products...
by Melinda Goodman | 09.03.15 | Packaging
by Melinda Goodman | 09.03.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
