by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
by Melinda Goodman | 06.28.17 | Influencer Marketing
by Melinda Goodman | 06.28.17 | Influencer Marketing
I love Zappo’s! (I also love shoes). There’s this amazing experience I have when I order shoes and sometimes they magically show up the next day, even when I didn’t pay for overnight shipping. I could order shoes anywhere, but I love the Zappo’s experience....
