by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
by Heidi McIntyre | 07.11.19 | Content Marketing, Drink Trends, Influencer Marketing, Packaging
We surveyed food bloggers from across the country and asked them to weigh-in on both food and drink trends they see as important to their audience. As we noted in our food trends report, bloggers are uniquely positioned to understand culinary trends both as home cooks...
by Jodi Hogerton | 03.07.19 | Influencer Marketing
by Jodi Hogerton | 03.07.19 | Influencer Marketing
For the second year in a row, we’ve surveyed food bloggers to find out where food trends meet practical daily life. Why? Food bloggers are on the front lines of the “what’s for dinner” 5pm reality of how food trends play out in practical application. Many of us...
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Melinda Goodman | 03.21.18 | Agriculture, Food, Uncategorized
by Melinda Goodman | 03.21.18 | Agriculture, Food, Uncategorized
As an individual that has worked in the food industry my entire life, I’m intimately involved in following the trends, fads, science and evolution of food and diet. I grew up on a beef farm and have heard the fear mongering about red meat. I have worked in the...
by Jodi Hogerton | 01.17.18 | Food, General
by Jodi Hogerton | 01.17.18 | Food, General
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing food, nutritional profiles, and more. How will this macro trend play...
