by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Jodi Hogerton | 01.17.18 | Food, General
by Jodi Hogerton | 01.17.18 | Food, General
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing food, nutritional profiles, and more. How will this macro trend play...
by Heidi McIntyre | 07.27.17 | Influencer Marketing
by Heidi McIntyre | 07.27.17 | Influencer Marketing
When it comes to consumer trends, food bloggers offer a unique perspective. They are constantly monitoring the responses to their recipe posts, engaging with their followers and keeping tabs on other food bloggers which gives them an edge in understanding consumer...
by Melinda Goodman | 02.21.17 | Food
by Melinda Goodman | 02.21.17 | Food
We recently asked 50 food bloggers to share their most popular fruit and vegetable posts of 2016 and then gleaned for insights. The analysis found the key driving factors that made the recipes popular with consumers included; appearance, seasonality, flavor profiles...
