by Melinda Goodman | 09.06.16 | Branding
by Melinda Goodman | 09.06.16 | Branding
Many months ago I was grocery shopping and standing in front of the ice cream section pondering what cream flavor of goodness would win when I noticed the new packaging from Blue Bunny. I was immediately surprised by it’s almost stark design style, especially in a...
by Melinda Goodman | 05.02.16 | Branding
by Melinda Goodman | 05.02.16 | Branding
A social media expert and entrepreneur that I love is Dale Partridge. He always says, people don’t follow ugly. And it’s true…we are all superficial making immediate judgements about how things look which is why your personal brand, your company brand or your...
by Melinda Goodman | 01.18.16 | Packaging
by Melinda Goodman | 01.18.16 | Packaging
As a food marketing company, we talk a lot about food trends, and rarely talk about design trends as they relate to food packaging – when in reality they both go hand in hand. It’s one thing to talk about the food that people eat, but how about what they see when they...
by Melinda Goodman | 11.11.15 | Packaging
by Melinda Goodman | 11.11.15 | Packaging
We’ve said it before. All publicity is good publicity…assuming you haven’t done something horrifically wrong of course. And it’s clear that the Starbucks controversy over their once famous, now infamous red cup is a great example. For days, the news cycle...
by Melinda Goodman | 09.03.15 | Packaging
by Melinda Goodman | 09.03.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
