by Melinda Goodman | 11.11.15 | Packaging
by Melinda Goodman | 11.11.15 | Packaging
We’ve said it before. All publicity is good publicity…assuming you haven’t done something horrifically wrong of course. And it’s clear that the Starbucks controversy over their once famous, now infamous red cup is a great example. For days, the news cycle...
by Melinda Goodman | 10.30.14 | Food
by Melinda Goodman | 10.30.14 | Food
Your Grandma, and maybe even your Mom, lovingly and painstakingly prepared meals from scratch and delivered them to the table in serving bowls while everybody sat down, shared grace and offered up friendly conversation from their day. The days of Wally & June are...
by Alison | 10.21.14 | Food
by Alison | 10.21.14 | Food
It has become very apparent that today’s food trends are moving in high gear towards the natural, organic, and locally sourced food product options with no signs of slowing down. Roughly half of US consumers have purposely bought local produce in the past year (The...
by Heidi McIntyre | 07.11.14 | Food
by Heidi McIntyre | 07.11.14 | Food
When I recently read a study from the Organic Trade Association (OTA) stating that parents are choosing more organic food for their children because they are concerned about their children’s health, I was glad to see this growing trend among families – a trend that...
by Heidi McIntyre | 02.21.14 | Marketing
by Heidi McIntyre | 02.21.14 | Marketing
In 2012 we assisted our client, the Vidalia Onion Committee (VOC), to post a digital coupon ($.50 cents of 5 lbs) to their Facebook page which had less than 1,000 fans. Visitors were required to “like” the page to download the coupon. We did not pay to advertise the...
