by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
by Heidi McIntyre | 11.15.18 | Food, Marketing, Strategic Planning
In 2015, Applebee’s made a strategic decision to target the “the next generation of consumers.” Known for its casual dining, all-American cuisine with ribs, chicken and steak as mainstays, new unique items began to appear on the menu from sriracha shrimp to...
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
by Jodi Hogerton | 03.16.18 | Branding, Content Marketing, Food, Marketing, Storytelling
Consumers are hungry for information. They want to understand everything they can about food—the entire food story. Consumers want to know what’s in what they’re eating, how it was prepared, where it came from, how it was grown, the values of the company that produced...
by Jodi Hogerton | 01.17.18 | Food, General
by Jodi Hogerton | 01.17.18 | Food, General
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing food, nutritional profiles, and more. How will this macro trend play...
by Jodi Hogerton | 01.12.18 | Food, General
by Jodi Hogerton | 01.12.18 | Food, General
It’s often been said that the only constant of change is that it’s bound to change. The past several years have led to rapid change and often a feeling of chaos and uncertainty in the world of food marketing and food retailing. Rapidly evolving distribution channels,...
