by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
by Melinda Goodman | 02.14.19 | Cause Marketing, Public Relations, Uncategorized
Research indicates that Americans use 500 million disposable straws a day. For years, environmental groups have targeted single use plastics like pop rings, plastic bags and water bottles, but it wasn’t until 2015 when a video of a sea turtle impacted by a plastic...
by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
