by Melinda Goodman | 01.16.19 | Cause Marketing
by Melinda Goodman | 01.16.19 | Cause Marketing
Cause marketing isn’t a new idea. As early as 1973, 7-Eleven took a forward-thinking marketing step to create an Endangered Species Cup. Thanks to setting aside 1 cent from the sale of each cup, they donated over $250,000 to the National Wildlife Federation timed with...
by Melinda Goodman | 06.28.17 | Influencer Marketing
by Melinda Goodman | 06.28.17 | Influencer Marketing
I love Zappo’s! (I also love shoes). There’s this amazing experience I have when I order shoes and sometimes they magically show up the next day, even when I didn’t pay for overnight shipping. I could order shoes anywhere, but I love the Zappo’s experience....
