by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
#MerryEats Showcases the Power of Amplification Almost 10 years ago we established some of our first relationships with food bloggers. We shared products, while they did some reviews and hosted Twitter parties. From there, our work evolved into field tours, sponsored...
by Heidi McIntyre | 07.27.17 | Influencer Marketing
by Heidi McIntyre | 07.27.17 | Influencer Marketing
When it comes to consumer trends, food bloggers offer a unique perspective. They are constantly monitoring the responses to their recipe posts, engaging with their followers and keeping tabs on other food bloggers which gives them an edge in understanding consumer...
by Heidi McIntyre | 07.18.17 | Influencer Marketing
by Heidi McIntyre | 07.18.17 | Influencer Marketing
Blogs continue to be an important medium to educate and influence consumers, especially the younger generation. In fact, research shows that 40% of Millennials learn about food from blogs, and 33% rely on food blogs before making a purchase (Forbes Magazine). We...
