by Melinda Goodman | 09.19.16 | Branding, Public Relations
by Melinda Goodman | 09.19.16 | Branding, Public Relations
Who’s heard of Rule 40? What started as one of the most interesting subjects as the Rio Olympics eventually lost headlines to our amazing gymnastics team and of course #LochteGate. I apologize for the late post, but it’s been a busy summer and the marketing story is...
by Alison | 10.13.15 | Social Media
by Alison | 10.13.15 | Social Media
As stated in my previous post, Facebook is not going anywhere. And in fact, the number of users is consistently growing, which means the number of advertisers and dollars is also increasingly. Nearly $8 billion in advertising to be exact. As a business, you cannot...
by Alison | 09.30.15 | Social Media
by Alison | 09.30.15 | Social Media
So why should you be advertising on Facebook? Because it works. Plain and simple. And not only does it work, it works better than any other traditional advertising efforts out there when you start breaking down the amount of impressions and views per dollar. And who...
by Alison | 08.20.15 | Social Media
by Alison | 08.20.15 | Social Media
New apps and social media platforms are popping up every day. The days of Facebook and Twitter are quickly being threatened by new apps such as Instagram, Snapchat, Periscope and more! Reaching a young audience is crucial as they begin to develop brand loyalty....