by sjacks | 07.17.17
by sjacks | 07.17.17
In 2012, Crunch Time Apple Growers (formerly New York Apple Growers) established a partnership with Cornell University to license two new apple varieties that were developed and grown exclusively in New York State. To begin a brand development, we started with...
by sjacks | 07.17.17
by sjacks | 07.17.17
The goal was to position this sweet red onion heirloom variety as the latest premium, foodie item for consumers. We started with consumer category research to identify market competition and the target audience. From there we created the product name and brand design....
by sjacks | 07.17.17
by sjacks | 07.17.17
The goal was to position Black Gold Farms’ red potatoes as a versatile, flavorful side dish solution for consumers. We created the “Better with Reds” theme with a consumer micro site that includes a wide variety of easy-to-prepare recipes, storage tips and nutrition...
by sjacks | 07.17.17
by sjacks | 07.17.17
1. First, competitive research was completed to review the competitive positions of other similar tradeshows and then evaluated for opportunities of unique branding positions and offerings. 2. A focus on upscale and healthy regional food along with technology was used...
by sjacks | 07.17.17
by sjacks | 07.17.17
Bloggers are the new influencers with the ability to develop personal relationships and tell your story. Black Gold Farms prides itself on open and sustainable production and welcomed 8 national food bloggers to one of their farms to experience potato farming first...
