The International Peace Garden had not hosted any fundraising events in the past. As part of a move to make the Peace Garden more visible to potential donors, we planned an upscale gala and silent auction that was hosted in indoor/outdoor spaces and meant to keep guests moving and mingling both with each other and with the plant collections. Consistent branding was applied throughout the marketing, PR, and venue. More than 200 tickets were sold for the first time gala and over 50 silent auction prizes donated. The event raised more than $13,000 after expenses.
