by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
by Alison | 07.06.17 | Storytelling
by Alison | 07.06.17 | Storytelling
Any brand can tell stories, not every brand can tell them well, or even understand the real art of an actual story. Stories are the way we connect with consumers and help them understand who we are and what we stand for. Who are the people and faces behind the logos...
