by Heidi McIntyre | 08.31.16 | Social Media
by Heidi McIntyre | 08.31.16 | Social Media
The top Instagrammers are celebrities in their own right with several million followers and growing. As I mentioned in my previous post, whether they are showcasing fashion, food, or a particular lifestyle, Instagrammers are influencing a broad range of consumers...
by Alison | 08.18.16 | Social Media
by Alison | 08.18.16 | Social Media
Within the past month, Facebook has recently made some changes that do impact your brand’s social media strategy and targeting efforts. Some of the updates are good news for you and some that will make you work just a little harder at reaching your dedicated...
by Heidi McIntyre | 07.27.16 | Social Media
by Heidi McIntyre | 07.27.16 | Social Media
Kim Kardashian is not the only Instagram celebrity. There is a new generation of photo- happy users who are building celebrity-sized audiences while striking it rich with brand endorsements. Instagram users upload photos and videos that document their lives, travels,...
by Alison | 03.29.16 | Social Media
by Alison | 03.29.16 | Social Media
Over the past few days, Instagram has been exploding with rumors and comments about changes to the newsfeed and how users will see posts from the profiles they follow starting today (March 29). The supposed algorithm that will be used by Instagram will present photos...
by Alison | 12.17.15 | Social Media
by Alison | 12.17.15 | Social Media
We all know that social media brings out the best and worst of human nature and social media often opens us up to the worst. From trolling to haters, brands worry about the potential damage that the real time social conversation can have. So it’s no surprise that with...
by Alison | 10.13.15 | Social Media
by Alison | 10.13.15 | Social Media
As stated in my previous post, Facebook is not going anywhere. And in fact, the number of users is consistently growing, which means the number of advertisers and dollars is also increasingly. Nearly $8 billion in advertising to be exact. As a business, you cannot...
