by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
by Jodi Hogerton | 01.26.18 | Content Marketing, Food, Influencer Marketing, Social Media
#MerryEats Showcases the Power of Amplification Almost 10 years ago we established some of our first relationships with food bloggers. We shared products, while they did some reviews and hosted Twitter parties. From there, our work evolved into field tours, sponsored...
by Jodi Hogerton | 01.17.18 | Food, General
by Jodi Hogerton | 01.17.18 | Food, General
1. Informed, Conscious Consumption Consumers want to know all they can about food. They are hungry for knowledge about growing practices, preparations, the people involved in harvesting or preparing food, nutritional profiles, and more. How will this macro trend play...
by Jodi Hogerton | 01.12.18 | Food, General
by Jodi Hogerton | 01.12.18 | Food, General
It’s often been said that the only constant of change is that it’s bound to change. The past several years have led to rapid change and often a feeling of chaos and uncertainty in the world of food marketing and food retailing. Rapidly evolving distribution channels,...
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
by Alison | 09.11.17 | Food
by Alison | 09.11.17 | Food
For anyone unfamiliar with the Minnesota State Fair, it’s their annual fair that runs for 12 days at the end of August and is filled with rides, farm animals, agriculture and of course, food. But unlike most state fairs, the food at the Minnesota State Fair goes above...
by Melinda Goodman | 06.20.17 | Food
by Melinda Goodman | 06.20.17 | Food
Remember the Paint-By-Number coloring books and canvases? I’m sure like me, you received at least a dozen of them over the years. And of course, they got progressively more detailed as you got older. But not only did these paint by number pictures give you something...
