by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
by Melinda Goodman | 09.28.17 | Agriculture, Branding, Content Marketing, Food, Influencer Marketing, Marketing, Storytelling
I’ve often said if you want to build a secure career, get into the food business (or the alcohol or tobacco business), because in good times and bad people eat, drink and smoke. OK – in fairness that’s a little simplistic, because not every food product thrives in a...
by Melinda Goodman | 08.21.17 | Content Marketing
by Melinda Goodman | 08.21.17 | Content Marketing
It was 1979 and I was 6 years old. (Stop doing the math…it doesn’t matter how old I am today!). I laid on a giant inflated inner tube from a tractor tire, wearing my Dad’s welding helmet, as I watched the moon cross over the sun. I witnessed my first solar eclipse....
by Melinda Goodman | 07.21.17 | Content Marketing
by Melinda Goodman | 07.21.17 | Content Marketing
In case you haven’t noticed, Shark Week starts on Sunday. And if you haven’t noticed, Shark Week is eminent, you are clearly immune to the Jaws-inspired phenomenon that grips consumers and excites marketers during the heat of the summer season. Since 1988 the...
by Heidi McIntyre | 07.11.17 | Content Marketing
by Heidi McIntyre | 07.11.17 | Content Marketing
It seems like a lifetime ago when I would read the printed morning newspaper over a cup of coffee. Now I glance through several news apps on my iPad while checking my social media sites and juggling my coffee. Don’t get me wrong, I love my iPad, iPhone and...
