by Melinda Goodman | 06.30.16 | Tradeshow
by Melinda Goodman | 06.30.16 | Tradeshow
Tradeshows are always a great time to network to see old friends, make new acquaintances and of course, see what’s new and trending. And despite its small size, United Fresh did not disappoint delivering on some big ideas. Here’s some of the things we thought were...
by Melinda Goodman | 06.28.16 | Food
by Melinda Goodman | 06.28.16 | Food
As early as 1979 the Buggles were singing lyrics about video killing the radio star. In 1985 VH1 debuted music videos and in 1993 The Food Network was launched bringing food to mainstream TV. The success of The Food Network ushered in a new form of food education end...
by Melinda Goodman | 06.21.16 | General
by Melinda Goodman | 06.21.16 | General
Kudos to the Swedish Tourist Association. All I can say is genius. There are moments in marketing when someone has a crazy idea and nobody says it can’t work or we can’t do it. Then they do it, and it’s awesome. That’s the stuff of ‘Mad Men’ legend and lore and I...
by Melinda Goodman | 06.07.16 | General
by Melinda Goodman | 06.07.16 | General
I was recently reminded about one of the key factors that make the difference in a good versus bad experience – Managing Expectations. I know we are often told to under promise and over deliver and it’s good advice, for the most part. But I believe we need to...
by Melinda Goodman | 05.30.16 | Food
by Melinda Goodman | 05.30.16 | Food
Unless you live under a rock, and don’t have internet or TV, I’m sure you’ve heard of at least one of the new meal box subscriptions. Quickly, many people could probably name at least one, if not all three of the most popular in the space like Blue Apron, Plated and...
