by Melinda Goodman | 09.16.16 | General
by Melinda Goodman | 09.16.16 | General
This post isn’t political – it’s a practical observation. As the days, months and weeks of this election cycle have worn on, I’ve found myself worn out. I don’t want to turn on the TV, I don’t want to read the news, and I certainly don’t want to look at my social...
by Melinda Goodman | 09.12.16 | Branding
by Melinda Goodman | 09.12.16 | Branding
Today’s consumer is busy, time crunched and overwhelmed with choices. The Food Marketing Institute reports that the average supermarket carries over 42,000 items. And that’s just in the food space. Now add in convenience stores, department stores, big box stores,...
by Melinda Goodman | 09.06.16 | Branding
by Melinda Goodman | 09.06.16 | Branding
Many months ago I was grocery shopping and standing in front of the ice cream section pondering what cream flavor of goodness would win when I noticed the new packaging from Blue Bunny. I was immediately surprised by it’s almost stark design style, especially in a...
by Melinda Goodman | 07.14.16 | Agriculture
by Melinda Goodman | 07.14.16 | Agriculture
The whole point of urban agriculture is to help consumers get closer to their food. And we’ve written about this new trend for local here. Whether it’s via community gardens, victory gardens, patio pot gardens or urban greenhouses we love the idea that consumers are...
by Melinda Goodman | 07.07.16 | Food
by Melinda Goodman | 07.07.16 | Food
During the tech boom Silicon Valley, universities and metropolitan cities around the country developed business incubators as a means to help new business startups fuel new ideas, access resources and staffing, and reduce startup investments. In fact, the National...
