by Melinda Goodman | 04.12.17 | General
by Melinda Goodman | 04.12.17 | General
In a busy world it’s easy to forget about the little things. I don’t mean the details of work, but the details of people. After all, regardless of the amount of automation our new world systems create it’s still about the people. We work for people. We market for...
by Melinda Goodman | 04.07.17 | Food
by Melinda Goodman | 04.07.17 | Food
“For everything there is a season, and to every time a purpose under heaven.” I know that it is probably blasphemy for a marketing person to quote scripture when referring to marketing since most would proclaim that marketing is quite possibly the best of untruths and...
by Melinda Goodman | 03.27.17 | Marketing
by Melinda Goodman | 03.27.17 | Marketing
You may have heard the words influencer marketing but you might not be sure what it is. In short – its focusing your marketing efforts with a few specific people to share your brand story versus focusing on the whole target market. If you’re a food brand – chances are...
by Melinda Goodman | 03.15.17 | Food
by Melinda Goodman | 03.15.17 | Food
The food trends say kale is over. That it was a novelty and bound to be replaced by newer sexier greens like beet greens, chard and turnip greens, not to mention veggie noodles and cauliflower crumbles. I decided to take a look at Google Trends and see if kale was...
by Melinda Goodman | 03.09.17 | Food
by Melinda Goodman | 03.09.17 | Food
Now There’s Something Leafier: How Plant Based Proteins are Chewing Up the Consumption Gap on Meat Perusing Pinterest recipes or eavesdropping on orders at your local Starbucks will remind you that there are a lot of new proteins filling up the consumer viewpoint from...
