by Melinda Goodman | 07.31.18 | Uncategorized
by Melinda Goodman | 07.31.18 | Uncategorized
Why on earth would anybody need a $300 chicken? More importantly, why would a marketing agency need a $300 chicken? Some might wonder if it’s a new golden breed, part of some breakout gastronomic food trend we had to try, or maybe just the most expensive BBQ picnic in...
by Melinda Goodman | 06.28.18 | Food, Merchandising
by Melinda Goodman | 06.28.18 | Food, Merchandising
In every aspect of our lives it seems revolutions are underway, particularly around how and what we consume. As our waistlines and our healthcare bills get bigger, so does our desire to seek out healthier foods. A recent study made headlines telling us our jobs are...
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
by Melinda Goodman | 06.12.18 | Content Marketing, Marketing, Public Relations, Storytelling
In life and in marketing, things go wrong and we need to adapt and change course. These course corrections can be one of the great things about the marketing business – seeing opportunity where others see a problem. And that’s exactly what Country Time Lemonade just...
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
by Melinda Goodman | 06.04.18 | Content Marketing, General, Marketing, Social Media
With the constant lament about the demise of brick and mortar and the rise of click and ship there is a lot of conversation about customer service. Consumers talk about how they hate to shop, others say there’s no such thing as customer service anymore: that the whole...
by Melinda Goodman | 03.21.18 | Agriculture, Food, Uncategorized
by Melinda Goodman | 03.21.18 | Agriculture, Food, Uncategorized
As an individual that has worked in the food industry my entire life, I’m intimately involved in following the trends, fads, science and evolution of food and diet. I grew up on a beef farm and have heard the fear mongering about red meat. I have worked in the...
