by Melinda Goodman | 09.10.15 | Food
by Melinda Goodman | 09.10.15 | Food
New product development often seems like a daunting and complicated process that is relegated to big companies with giant R&D departments and budgets. Great ideas are not just created in a lab – they are realized by experiences. More often than not, great products...
by Melinda Goodman | 09.03.15 | Packaging
by Melinda Goodman | 09.03.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
by Melinda Goodman | 08.27.15 | Food
by Melinda Goodman | 08.27.15 | Food
Yes, we all know that a little liquid courage goes a long way in helping us personally stand out in the crowd (at one point we’ve all been amazing dancers and singers after one too many). But how does liquid courage market itself and find a place on the overcrowded...
by Melinda Goodman | 08.12.15 | Marketing
by Melinda Goodman | 08.12.15 | Marketing
Over the past several years, disruptive innovation has become the new norm in business and marketing. Driven mainly by advances in technology – disruptive innovation, marketing and communications has infiltrated all aspects of our daily life. (By reading this, the...
by Melinda Goodman | 08.04.15 | Packaging
by Melinda Goodman | 08.04.15 | Packaging
Sometimes new products drive the need for new packaging, and sometimes new packaging drives new product opportunity. The expanding technology in retort pouch packaging is creating expansive opportunities in the food category. It was just a few years ago and we were...
