by Melinda Goodman | 05.26.16 | General
by Melinda Goodman | 05.26.16 | General
For most of us, we consider adult behavior to be things like having an 8-5 job, having a mortgage, going grocery shopping, making a car payment and assuming other ‘adult’ responsibilities. “Adulting” is a pop culture term coined by a 20-something...
by Melinda Goodman | 05.09.16 | Food
by Melinda Goodman | 05.09.16 | Food
A new generation of farming entrepreneurs continues to grow and expand the local movement. Spurred by consumer desires for transparency and sustainability, the local movement is moving beyond farmers markets and rooftop gardens and is now about more than seasonal...
by Melinda Goodman | 05.02.16 | Branding
by Melinda Goodman | 05.02.16 | Branding
A social media expert and entrepreneur that I love is Dale Partridge. He always says, people don’t follow ugly. And it’s true…we are all superficial making immediate judgements about how things look which is why your personal brand, your company brand or your...
by Melinda Goodman | 04.29.16 | General
by Melinda Goodman | 04.29.16 | General
No it’s not a new fashion brand, it’s not an exotic piece of fruit or even a concept car or new social media platform. It’s a group of people; another generation defining name to add to a very long list of terms like Gen X, Baby Boomer, Gen Y, hipster, etc. Urban...
by Melinda Goodman | 04.06.16 | Marketing
by Melinda Goodman | 04.06.16 | Marketing
Sometimes you look around and wonder why one business succeeds and the next fails. Why does one business easily attract the best talent and gain new clients or customers. You may even ask yourself, ‘what are we doing wrong?’ My answer would be, you probably aren’t...
