by Jodi Hogerton | 01.12.18 | Food, General
by Jodi Hogerton | 01.12.18 | Food, General
It’s often been said that the only constant of change is that it’s bound to change. The past several years have led to rapid change and often a feeling of chaos and uncertainty in the world of food marketing and food retailing. Rapidly evolving distribution channels,...
by Jodi Hogerton | 01.04.18 | Content Marketing, Marketing, Storytelling
by Jodi Hogerton | 01.04.18 | Content Marketing, Marketing, Storytelling
When I talk to companies about storytelling, I’ve gotten used to the same response—a skeptical look that says, but our product is too serious for that. Storytelling sounds like it’s for children. Storytelling doesn’t equate to fairy tales, although fairy tales are...
