by Heidi McIntyre | 06.16.16 | Food
by Heidi McIntyre | 06.16.16 | Food
Recently we shared how meal boxes are on the fast track for sales growth, you can read about it here. I am not a cook and I do not like grocery shopping, so a few weeks ago I decided to check out HelloFresh and order a subscription and see for myself what was...
by Heidi McIntyre | 06.02.16 | Marketing
by Heidi McIntyre | 06.02.16 | Marketing
Ever wander into a store and seen fancy signs, large displays of products and even national brand partnerships like movies adorning products and aisles? This is all part of in-store promotional campaigns or shopper marketing. The pictures in this article are examples...
by Heidi McIntyre | 05.18.16 | Food
by Heidi McIntyre | 05.18.16 | Food
Whether it’s grab & go or increased snacking, more and more consumers are not only eating alone but they are also enjoying their solo time. As household sizes grow smaller, there is less interest in the typical mealtime rituals. In fact, back in 1970, single...
by Heidi McIntyre | 05.12.16 | Food
by Heidi McIntyre | 05.12.16 | Food
I’ve often written about the influence Millennials have on food especially when it comes to health and nutrition. Even with fast food, studies show this generation, by and large, values quality over price and convenience. So it’s not surprising to me that a new...
by Heidi McIntyre | 05.05.16 | Cause Marketing
by Heidi McIntyre | 05.05.16 | Cause Marketing
Six billion pounds of produce are wasted each year due to cosmetic imperfections and logistic inefficiencies, according to Hungry Harvest CEO Evan Lutz. This 23-year old had a vision that no food should go to waste and no people should go hungry after seeing extreme...
