by Heidi McIntyre | 10.12.17 | Organics
by Heidi McIntyre | 10.12.17 | Organics
Consumer demand for organics is outpacing the growth of the overall food market. So it’s no surprise that Millennial parents are now the biggest group of organic buyers in America. (U.S. Families’ Organic Attitudes and Behaviors Study). Among American mothers and...
by Heidi McIntyre | 09.20.17 | Social Media, Uncategorized
by Heidi McIntyre | 09.20.17 | Social Media, Uncategorized
I’ve lived in central Florida for over 20 years and Irma was the sixth Hurricane I’ve experienced so I thought I knew what to expect. But Irma was extremely powerful and its sheer size seemed to engulf the entire state triggering much fear and anxiety. Having what...
by Heidi McIntyre | 07.27.17 | Influencer Marketing
by Heidi McIntyre | 07.27.17 | Influencer Marketing
When it comes to consumer trends, food bloggers offer a unique perspective. They are constantly monitoring the responses to their recipe posts, engaging with their followers and keeping tabs on other food bloggers which gives them an edge in understanding consumer...
by Heidi McIntyre | 07.18.17 | Influencer Marketing
by Heidi McIntyre | 07.18.17 | Influencer Marketing
Blogs continue to be an important medium to educate and influence consumers, especially the younger generation. In fact, research shows that 40% of Millennials learn about food from blogs, and 33% rely on food blogs before making a purchase (Forbes Magazine). We...
by Heidi McIntyre | 07.11.17 | Content Marketing
by Heidi McIntyre | 07.11.17 | Content Marketing
It seems like a lifetime ago when I would read the printed morning newspaper over a cup of coffee. Now I glance through several news apps on my iPad while checking my social media sites and juggling my coffee. Don’t get me wrong, I love my iPad, iPhone and...
