It’s no surprise that digital coupons have been increasing dramatically since 2012. In fact, experts estimate that worldwide digital coupon redemption rates will reach 31 billion in 2019, compared to 16 billion in 2014. I don’t consider myself to be a techie by any means but I am still dependent on several devices with my mobile phone, iPhone and now my digital watch always on hand. And like so many consumers, I use all devices at my disposal to find the best deals.
As I reported in a previous post comparing millennials to baby boomers, the younger generation uses their digital devices to make shopping easier doing research on their smartphones and tablets before they buy. By comparison, boomers are less likely to use their devices as a shopping tool. Therefore, mobile coupons help marketers to reach a targeted, younger audience.
A key advantage of mobile coupons is they provide a treasure trove of data about where and who redeemed the coupons. This includes, but is not limited to, the type of store, day of the week, time of day, number of kids, age and sex of the mobile coupon users. This information is helpful for brands seeking to better understand consumer shopping habits and is also very useful for their retailer partners as well.
According to a study by Koupon Media, 2016 State of the Mobile Coupon Industry, here’s some interesting facts:
- 42% of mobile users have used a mobile coupon
- 39% of customers spend more if they receive a personalized coupon
- 60% of customers would adopt mobile payments if offered coupons
More consumers are searching for coupons via mobile app than in print, with mobile apps being the top place to find coupons, according to insights from a new partner study by RetailMeNot and Placed. The study found that Mobile apps are the top go-to place to find coupons, with 43% of consumers now turning to mobile apps when seeking out coupons, alongside 36% who look to print.
So when planning your marketing strategies for the new year, consider mobile coupons as a valuable tool to not only increase sales but also to learn about consumer usage and shopping habits.
