So why should you be advertising on Facebook? Because it works. Plain and simple. And not only does it work, it works better than any other traditional advertising efforts out there when you start breaking down the amount of impressions and views per dollar. And who can argue with the ability to target your specific demographic and audience, and then have the ability to adjust it if you notice that your data isn’t quite right? That’s right, no one.
Outside of your control, the sheer numbers speak loud and clear as to why you need to start advertising on Facebook. There are currently over 1 million advertisers on Facebook who are spending approximately $8 billion on Facebook ads, which is a growth of over 680% since 2010. Clearly something is working.
If that isn’t enough proof for you, here are some more staggering numbers:
- As of July 2015, there were 1.49 billion monthly active users on Facebook
- 968 million users are on Facebook daily
- Combined total time spent on Facebook per user per day: 20+ minutes
- 91% of millennials (15-34 year olds) use Facebook
- There are 4.5 billion Facebook likes every day
- Each minute there are 3,125,000 new likes
- There are 17 billion location-tagged Facebook posts a day
- On average, there are 4.75 billion items shared by Facebook users each day
Intimidated yet? I know when I see these numbers (which by the way, are always steadily increasing) they seem dauntingly large. But don’t let that frighten you from trying Facebook ads because you’re worried they will be lost in the frenzy of posts, photos and likes that pile up on users timelines every second.
Building ads and campaigns that have solid content and copy, clear images and graphics, and a targeted audience and demographic will break through the noise and get it in front of the people who matter, your soon to be customers.
So why is Facebook advertising better than Google AdWords then? Simply because with Facebook you get to target specific people, real people who have an interest already in products like yours, or that you know specifically have been to your website (yes, uploading website visitor lists to Facebook is a possibility), unlike Google AdWords which targets users based only on what keywords they’ve typed into Google.
Over the next few weeks I’ll be delving deeper into Facebook advertising basics, guidelines, resources and explain further techniques that you can use. Questions on how to get started with Facebook advertising, or just about social media in general? Shoot us an email or message us on Facebook any time.
Written by Alison Eiler
Full Tilt Marketing Coordinator
Alison@FullTiltMarketing.net
